Intel’s Sharp-Eyed Social Scientist: A Cultural Anthropologist

New York Times – Saturday, February 15, 2014 – Natasha Singer

Genevieve Bell, as a cultural anthropologist at Intel Labs, runs a team of about 100 researchers. The team studies how consumers interact with electronics and develops new technology experiences for them.  Speaking about the value of an anthropological approach, Diane Bryant, General Manager of Intel’s data center group had this to say about its relevance to the company and its future:

What [Bell] and her organization have done is to shift our mind-set. It takes a very different skill set, a unique domain experience, to sense the market and identify the emerging signals and what is going to matter to the end user.

Check out the full story in the New York Times.